1. Collecting Information
Desert Fairways does not share, sell or trade email addresses. You provide most of the personal information directly to us and for a specific purpose.When you visit our website, enter into a rental agreement, apply for a job or hire an agent to represent you in a real estate transaction we may collect information about you that you voluntarily choose to share with us. This identification information may include, but is not limited to, your name, your physical address, your e¬mail address, your telephone or fax numbers, your social media names or addresses, details of your real estate and lending needs and preferences, employment and financial information and other details of your life.
What may be less obvious to you is that, when you visit our Website, we may collect data involving your usage through the use of “cookies” (i.e. small text files placed on your computer by a Website), Web server logs, and other Web tools. This technology allows us to customize your online experience, as well as track your Internet use. The tracking data we collect may include, but is not limited to, the date and time you visit, the time you spend, the Web pages you view, the other Websites you visit, your search queries, and basic information about your computer, such as your Internet Protocol (“IP”) address, your domain name, your browser type, and the name of your Internet service provider. You may deactivate cookies if you do not want your browsing to be tracked, but doing so may hinder your online experience.
2. Using Information Collected
We will not disclose information we collect about you to any third parties without your prior consent. Similarly, we will not sell any information we collect about you-ever.We primarily use the identification information you voluntarily share with us to customize your online experience and to do what you have asked of us. We also use your identification information to tell you about our products and services, but you may instruct us not to send communications to you by following the procedure indicated below under “Contacting Us.” On occasion, we use your identification information to validate your identity. As for usage tracking data, we primarily use that information to operate and improve our Website, and to further our marketing efforts.
As a general rule, we do not share your information with unaffiliated third parties. We may, however, share your information with our own personnel and our service providers to the extent necessary to fulfill your requests. We may also share your information with our affiliates, but we will not share it with unaffiliated third parties for direct marketing purposes. We reserve the right to disclose your information under limited circumstances, such as to cooperate with law enforcement or judicial authorities as required by law or legal process, to protect our own legal rights, or to protect the public good.
Whenever you are online, you run the risk that the information you give out will fall into the wrong hands. Although we implement and maintain reasonable security procedures and practices to safeguard your privacy, we cannot guarantee the security of any information you provide to us. We accept no responsibility or liability for the activities of third parties.
3. Sensitive information
We do not collect sensitive information such as your race, religion, beliefs or sexual preference.
4. Information provided by third parties
Our staff may use your contact details so that we can send you product or property information or ask you if you wish to be placed on one of our mailing lists. Likewise, for marketing purposes, we may access various databases in the public domain and obtain referrals from our existing clients.
If you apply to enter into a rental agreement or lease, you may be the subject of a credit check conducted by an authorized credit agency or third party entity. This information will be provided to and maintained by reputable credit reporting databases, but will never be sold.
5. Use of the information for a secondary purpose
We may sometimes use the personal information we collect for a secondary purpose; that is, for use in a different way from the original reason for collection. We will only do this in the following circumstances:
– Where you have consented
– Where the secondary purpose is directly related to the primary purpose, and you would reasonably expect us to use or disclose the information in such a way, or
– Where we are permitted or required by law, or it is in the interests or public safety to do so
For example, if you are a prospective tenant from whom we collect financial information and contact details, we may use this information to conduct a credit check.
We may also use your contact details to send you bulletins and information about similar services that we provide. You are always provided with the opportunity to notify us that you do not wish to receive this material.
6. How we protect your information collection
We take seriously our efforts to safeguard your personal information. We will take all reasonable steps to protect the security of all personal information we collect. This involves protecting it from misuse and loss, as well as from modification and disclosure.The electronic databases that hold information as well as our internal systems are designed to restrict access to only those people who require specific information.7. Updating Information
If you would like to review the information about you that we have collected through our Website, or to change that information, you can make that request by following the procedure indicated below under “Contacting Us.” We may require that you verify your identity before we process your request.
9. Contacting Us
10. Effective Date: